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Mizutori Industrial Co., Ltd.

株式会社 水鳥工業

In 1937, Mizutori started as a company which produces wooden base for Geta in Shizuoka Prefecture. Shizuoka had been the most famous area of Geta industry for a long time. Until the 1970s, Geta were known to be shoes for summer kimono. However the market had shrunk due to the change of lifestyle and fashion. Mizutori’s business at that time had changed to the manufacturing of materials for sandals and insole of shoes. However Mizutori never ceased the thought of producing again someday. The second generation’s president of Mizutori, Mr. Masashi Mizutori researched about the fashion style of domestic and overseas consumers and he started trying to change the shape and design in order to meet the modern lifestyle. In 1993, he established the new style of Geta which is suitable for any clothing styles such as jeans and skirt. Currently, there are more than 60 shops selling 120 styles of “Mizutori Geta”.

1937年、水鳥工業は下駄木地の製造を行う会社として静岡県で創業した。静岡は、古くから下駄産業が盛んな地域。1970年代までは夏の浴衣の履物として定着していた下駄だが、生活スタイルやファンションの変容に伴って、需要が縮小していく。そうした背景から、水鳥工業はサンダルの中芯加工やシューズの中底加工を手がけることになったが、創業一家である水鳥家の下駄への想いは尽きることがなかった。2代目である水鳥正志さんは、国内外のファッションスタイルを研究し、下駄を現代のライフスタイルにも合うように、形状やデザインを変える試みを開始。1993年、ジーンズやスカートなどどんな服装にも合う新たな下駄スタイルを確立した。現在、「水鳥の下駄」の取扱店は国内外に60店舗以上あり、全120種のラインナップを取り揃えている。

Flagship Products

URUSHI

ウルシ

SHIKIBU

シキブ

two piece

ツーピース

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