KOGEI STANDARD is a bilingual website for expanding Japanese crafts
to overseas by introducing company, people and beautiful crafts.

Mission

To make things.
To put the heart into it.

In Japan, there is a word called “Kogei”.
Kogei means Japanese crafts.

Ceaselessly making things, our culture continues to grow beautifully.

Traditional values of universal treasures,
when shared beyond the borders will be reborn creating endless possibilities.

Either way the future await.

We create a new way for Kogei beyond the borders of Japan.

This is our mission.

— HULS / Yusuke Shibata —

海を越え、工芸に新たな道を

ものを作ること。
そこに想いを込めること。

日本には「工芸」という言葉があり、
ものづくりを続けることで、文化は美しく育ちました。

海を越えても、変わることのないもの。
海を越えれば、生まれ変わるもの。

どちらにも、未来はあります。

海を越え、工芸に新たな道を。

それが、私たちのMissionです。

— HULS / 柴田 裕介 —

About Us

HULS Logo

Our business concept is “Roots & Touch”

HULS is a creative firm based in Tokyo and Singapore.
By the creative business and the products planning, we support the overseas expanding of various Japanese crafts such as a pottery and a fabric.

Our Business

  • - Web strategy, website development, planning
  • - Contents planning related to Japanese crafts
  • - International business strategy, consulting and planning
  • - International products planning and sales for crafts

www.huls.co.jp