ZOZO NEXT Launches “Yobiiro,” a New Project Merging Traditional Crafts with Advanced Technology
KOGEI Topics VOL.27

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We share a variety of information and perspectives on Japanese crafts, including exhibition information and interviews.
KOGEI Topics VOL.27
New Products VOL.25
New Products VOL.24
KOGEI Topics VOL.26
Mar 6 – Mar 16, 2026
SHIROKANEDAI AMAHARE
Mar 6 – Mar 21, 2026
HULS GALLERY TOKYO
Mar 11 – Mar 16, 2026
Nihonbashi Mitsukoshi
Mar 13 – Mar 28, 2026
Tosei Kyoto Gallery

Mr. Seiji Ito, a teapot artisan in Tokoname, entered the world of pottery at the age of 20 and initially was engaged mainly in making teacups. When the growth momentum of the high economic growth period began to slow down, he steered towards the production and sales of teapots which has a higher added value and more difficult to create compared with teacups. “A teapot in the world of tea is like the leading actor in the world of play and it has been my desire to deal with it someday”, Mr. Ito said. Over the past 40 years, he has continued to make a variety of quality teapots that combines design and functionality while seeking new challenges such as participating in tea ceremony events in Taiwan. It is his dream to work with the younger generation who aspire towards crafts and to share knowledge and skills with each other. As an artisan who cherishes his craft, he has always wanted to produce a user-friendly teapot which fits naturally in the hand and blends seamlessly in our daily life. He smiled gently and said, “I want to enjoy tea and hope everyone does the same, that is all”.

